GIOVANNA ZATTAR BEFORE YARA
Giovanna Zattar, fundadora e visionária por trás da YARA, é uma artista que mistura moda e música para criar peças que falam com o espírito livre e a elegância. Com uma trajetória que une experiências globais e uma profunda conexão com o artesanal, Giovanna dedica-se a cada detalhe da marca, fazendo da YARA uma extensão de sua paixão por autenticidade e expressão.
Part of a whole
Como parte de um todo, acredito que o mundo melhora quando buscamos nossa própria evolução. Somos os “Warriors” do que acreditamos ser possível construir. O restante está sempre em transformação, sempre em direção ao melhor. Nós somos os empreendedores desse casulo, os maestros dessa orquestra.
Entrepreneurship
Having worked in the largest organization in the world that supports Startups and Scale-ups, called Endeavor, I believe in the strength of entrepreneurship and purpose above the sector. Therefore, I am not a fashion expert. But I'm creating a fashion article that finds its identity.
Your inner child.
I believe in this healthy and happy inner child, and there are countless ways to achieve this. A few years ago, I went to study at the University of California (UC Berkeley) and subsequently became the founder and CEO of a Healthtech that worked on the individual's integral health.
The cure
In fashion, in health, and also in music. Because I also believe in the healing power of sound, of frequency.
I'm a DJ, Sound Healer, and I heal with music every day. “The order of the factors does not change the product”, right? I believe in the “why” of our goals, in the purpose. The “how” adapts to our why.
Beings
We are versatile beings and can live many stories in the same life, without losing focus on our purpose.
I believe in the impact of Slow Fashion, the conscious chain, material goods that have purpose.
The more purpose, the less quantity we need.
I imagine that now it's clearer that it's not just a hat. And I hope it brings you things as wonderful as it brought me. So, shall we enter the cocoon?
DJING, SOUND HEALING,
HAT MAKING ALL IN ONE
Yara is a brand that was born to raise awareness through Frequency and Music, Connection with Ancestry and to bring Fashion as a synonym for dressing one's own essence.
We were not born to follow patterns, we were not born to join trends just because they knocked on the door.
The more we awaken with our Self, with our inner child, the less material we need. And, yes, the few, good ones, and to make things even better, made by hand and with love.